Sample Answer 1 

BAND 6

                        Without a doubt, the last 15 years have witnessed more changes in marketing strategies in product-based companies than in the preceding 30 years. In recent times, businesses, such as cosmetics, food, education, and transportation, generally showcase their products in a new and attractive way in their advertisements to capture the attention of their customers easily. The essay will discuss the solid argument in the upcoming paragraphs, along with my opinion.

                       Indeed, advertising products has numerous upsides. One of the most significant positives is that it is a convenient and effective way to draw attention from people. To put it another way, most product-based organisations showcase their products in new and attractive packages so that they can influence their buyers to buy their items and increase their sales. For example, the Audi automobile organisation has launched and modified the outlook of the Q7 car model, and sales have increased from 50% to 70% of this model. Virat Kohli, a famous cricketer, advertised the car on his Instagram platform.

                          On the other hand, product-based companies should emphasise their products not only on the basis of design but also on quality. Therefore, sales automatically go upward. According to a survey conducted by the Times of India, 70% of regular buyers prefer to buy high-quality products rather than low-quality ones, and they can also spend  more on this.

                       To conclude, it seems that product-based organisations should emphasise providing good-quality products to their customers instead of focusing on advertisements.

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