IELTS Writing Task 2 

Sample Answer 1

                The effect of advertising on consumer behaviour has been the topic of extensive discussion. Some argue that advertising is primarily responsible for the high sales of popular consumer goods, rather than the genuine requirements of society. Despite the fact that advertising plays a significant role in shaping consumer preferences, I believe that it is not the sole determinant, as actual societal requirements also impact purchasing decisions.

          Advertising has substantial influence over product promotion and consumer preferences. Companies create a desire for their products through persuasive marketing strategies and endeavour to establish strong brand identities. Clever advertising campaigns can affect consumer perceptions and create a sense of necessity or desire for particular products. The shear volume and pervasiveness of advertisements contribute to the perception that advertising is the primary driver of sales.

          However, it is essential to recognise that advertising does not create all consumer needs and desires. There are actual societal requirements, and businesses frequently seek to meet them with their products and services. The pursuit of solutions to practical problems, convenience, comfort, and quality drives the purchasing decisions of consumers. Certain goods' availability and popularity can be attributed to their capacity to effectively meet these requirements.                                          

               In addition, consumers are not passive recipients of marketing messages. They have the freedom to make decisions based on their own preferences, values, and practical considerations. While advertising may raise awareness and shape perceptions, it is ultimately up to individuals to determine whether a product meets their requirements and provides value for their money. Additionally, positive word-of-mouth recommendations, product evaluations, and personal experiences impact purchasing decisions, indicating that advertising alone cannot sustain long-term sales success.

            In conclusion, while advertising has an undeniable impact on consumer decisions, it would be an oversimplification to attribute high sales to advertising alone. Real societal requirements and personal preferences also play a significant role in determining consumer behaviour. Understanding consumer trends and behaviours requires balancing the influence of advertising with a critical evaluation of authentic requirements.

Important phrases and vocabulary:

·         Consumer behavior: the actions, decisions, and habits of individuals regarding their purchases

·         Advertising: the act of promoting and marketing products or services

·         Consumer choices: the decisions made by individuals regarding the purchase of goods or services

·         Genuine needs: real and authentic requirements or desires

·         Persuasive marketing strategies: techniques employed to influence consumer attitudes and behaviors

·         Brand identities: the unique image and associations associated with a particular brand

·         Perceptions: the way individuals interpret and understand information or stimuli

·         Necessity: something essential or indispensable

·         Longing: a strong desire or craving

·         Practical problems: real-life challenges or issues that require solutions

·         Convenience: ease and suitability in terms of use or access

·         Quality: the standard or level of excellence in a product or service

·         Autonomy: the ability to make independent choices and decisions

·        Value for money: the perceived worth or benefit received in exchange for the price paid

·      Word-of-mouth recommendations: recommendations or opinions shared by individuals through informal communication

·         Product reviews: assessments and evaluations of products by consumers or experts