IELTS Speaking

24

Advertising

1. How do advertisements attract attention?

Advertisers use a range of tactics to attract attention, such as bright colors, eye-catching visuals, catchy slogans, and celebrities or influencers. They also employ psychological tactics, such as creating a sense of urgency or appealing to emotions. Additionally, they often use humor or nostalgia to draw in viewers. 

2. Do young and old people show the same attitude towards advertisements?

No, young and old people do not typically show the same attitude towards advertisements. Younger generations are typically more likely to view advertisements more skeptically, while older generations are more likely to view them more positively. This is due to the fact that younger generations are more likely to be exposed to targeted marketing and are more likely to be aware of the intentions of advertisements. Older generations, on the other hand, may be more trusting of advertisements. 

3. Are advertisements a good or bad influence on children?

This is a complex question and the answer will depend on the individual. Advertising can be a good influence for children by introducing them to new products and services, teaching them about the benefits of certain products, and encouraging them to explore different options. However, it can also be a negative influence if it promotes unhealthy or inappropriate content and encourages children to make purchases they don't need. Ultimately, it is important for parents to monitor their children's exposure to advertising and ensure they are not being exposed to inappropriate content.

4. Do advertisements actually influence people to buy things? How?

Yes, advertisements can influence people to buy things in a number of ways. Advertising can create desire for a product by appealing to a person's emotions or by showcasing the product's features and benefits. It can also create a sense of urgency by offering limited-time deals or limited-quantity offers. Additionally, advertising can create a sense of trust and loyalty by highlighting customer testimonials or showcasing the company's reputation. 

5. What are the harmful and beneficial effects of advertising?

The harmful effects of advertising include promoting unhealthy products or lifestyles, creating false or exaggerated claims, and using manipulative tactics to influence people. The beneficial effects of advertising include providing information about products and services, increasing competition, and helping businesses reach potential customers. Advertising can also be used to promote causes and values, create awareness about important issues, and encourage positive behaviors. 

6. Do you think advertising should be allowed to interrupt TV or radio programs? What are the alternatives?

Whether or not advertising should be allowed to interrupt TV or radio programs is a matter of personal opinion. Some people believe that it is an effective way to reach potential customers, while others think that it is intrusive and disruptive. Alternatives to advertising interrupting TV or radio programs include running ads before or after the program, running ads on streaming services, or using digital and social media advertising platforms. 

7. What are the different methods of advertising?

The different methods of advertising include TV, radio, print, outdoor, digital and social media, direct mail, and sponsorship. TV and radio advertising involve running ads during programming, while print advertising involves placing ads in newspapers, magazines, and other printed materials. Outdoor advertising refers to billboards, signs, and other outdoor displays. Digital and social media advertising involves running ads on websites, apps, and social media platforms. Direct mail involves sending promotional materials to potential customers. And sponsorship involves promoting products or services through events, teams, or organizations.

8. What is the most popular way of advertising?

The most popular way of advertising is digital and social media advertising. Digital and social media advertising involves running ads on websites, apps, and social media platforms, and it is the most effective way to reach potential customers in the modern world. According to Statista, digital advertising accounted for 49.4% of all global advertising spending in 2019, making it the most popular way of advertising. 

9. Do you think that ads create a desire for more and more material possessions?

Yes, ads can create a desire for more and more material possessions. Advertising can create a sense of desire or longing for a product by appealing to a person's emotions or by showcasing the product's features and benefits. It can also create a sense of urgency by offering limited-time deals or limited-quantity offers. Additionally, it can create a sense of trust and loyalty by highlighting customer testimonials or showcasing the company's reputation. As a result, ads can create a desire for more and more material possessions.